Sending from your own domain

Settings → Email domain. Growth plan and above. Spec: docs/BRANDING_MODEL.md §6, ADR-014.

Confirmations, tickets and reminders go out from events@mail.yourorganization.org instead of yourorganization@mail.entrywick.com, signed so the big mailbox providers can tell the mail really is yours.

Until your domain is ready — and on any plan without it — mail goes out from our address with your reply-to, so a registrant who answers still reaches you. Nothing waits on DNS.

Adding one

1. Type the domain. A subdomain such as mail.yourorganization.org is best: it keeps event mail's reputation apart from your staff email. A bare domain is allowed. Choose what goes before the @ (events unless you change it).

2. Copy the records we show into your DNS:

   What	Type	Name	Needed
   DKIM — the signing key	TXT	ew1._domainkey.mail.yourorganization.org (or the name our mail provider gives)	yes
   Return-path — where bounces go	CNAME	bounce.mail.yourorganization.org	yes
   SPF — which servers may send	TXT	mail.yourorganization.org	recommended
   DMARC — what receivers do with failures	TXT	_dmarc.yourorganization.org	advice, only shown if you have none

   Already have an SPF record on that name? Add our include: to it instead of adding a second record — two SPF records on one name break both.

3. Wait. We check every five minutes for three days; Check now does it at once. Each record gets its own green tick as it is seen, and the domain starts sending the moment DKIM and the return-path are both there.

What happens after

• Warm-up. A new domain has no reputation, and mailbox providers are suspicious of one that suddenly sends thousands of messages. For its first week a domain sends at most 500 messages on day one, doubling each day (1,000, 2,000, …). Anything beyond that day's allowance goes out from our address with your reply-to — nobody's email is delayed.
• Complaints. If more than 0.3 % of the messages sent from your domain in seven days are reported as spam (once at least 300 have been sent), we pause your scheduled reminders and email your owners. Confirmations and tickets keep going: each goes to one person who has just asked for it. Resume the domain on this screen once you have looked into it, then resume the reminders you still want on each event.
• Key rotation. Once a year we make a new signing key under the next selector (ew2, ew3, …) and email your owners the new DKIM record. Keep the old record for 30 days.
• Records removed. If DKIM or the return-path disappears from your DNS, we stop sending from the domain at once and go back to checking it — mail signed with a key nobody publishes lands in spam.
• Plan change. A plan without your own sending domain sends from our address straight away; moving back up picks your domain up again with nothing to redo.

Limits

• One sending domain is used at a time.
• Constant Contact, Mailchimp and Brevo authenticate your domain in their own dashboards; this screen is for the email EntryWick sends.
• Test sends use your domain's address but do not count toward the warm-up allowance.